Live in English · November 23 to 25, 2026 · 10am to 2pm GST (9am to 1pm Riyadh)

Claude training for founders: stop operating Claude, start employing it.

Three live days to build AI-native employees that run on your own accounts. Start with Master Claude on Day 1 for $297, or take all three days for $1,750.

See the three days Free live session, 18 Nov

Arabic cohorts at Entrepreneurs Oasis · Graduates: $500 off the Revenue Engine until December 4, 2026 · Nothing sends without your approval

Registered member of the Claude Partner NetworkSee the proof
The path

One path, from your first skill to a revenue engine.

Start free. Take Day 1 on its own, or all three days. Graduates move on to the revenue engine.

From Chatbot to Coworker FreeFree live session What changed in AI, and the safe order to hire it: 60 minutes live, then questions. Wed 18 Nov, 7pm GSTFree Save my seat Three employees you own, on your own Claude account: a Founder's Personal Assistant, a Sales Nurture Specialist and a Social Media Specialist. Day 1 or 3 daysBuild Your AI-Native Employees in Claude For founders still behind the wheel, the ones doing their own assistant work, their own follow-up, their own posting, because handing it to a person always felt like a bigger step than it should be. November 23 to 25, 2026 · Day 1 alone is $297$1,750 Choose your days A revenue engine you own, running inside Claude on your own channels. NextBuild Your AI-Native Revenue Engine in Claude Founders and CROs who own a number December 14 to 16, 2026, then guided weeks until March 11, 2027$6,500 See the engine Corporate A readiness score, a signed job description, and either an AI employee running in your systems in Claude under a named manager or, if the score is too low, a remediation plan your managers own. TeamHire AI-Native Employees Safely and Consciously in Claude Department heads and team managers accountable for output quality, operations, HR, finance and service leaders under pressure to use AI, managers whose teams already use AI without a standard Dated per client$12,000 per cohort Corporate track

Every date in one table · Not sure where to start? The 2-minute quiz

Coming in Q1

Join the waitlist, or request a proposal for the dev department.

The five levels

The command stays short. The job behind it gets bigger.

The model is rented and identical for everyone. What sits between your command and the answer is the part you build, and each level is a step on the path above.

L1Executes

A fresh graduate. Works on your files, but you explain everything, every time.

The command you give
“Read this folder, write a summary, this format, this length, focus on that sector, avoid this, that tone, then a table, and the table should…”
Three paragraphs, every time
A draft you correct.
The free session (18 Nov)
L2Repeats

Learned your way of doing one job, and now repeats it right without being reminded.

The command you give
“Prepare the weekly report, same format we agreed, with this week's numbers.”
Two lines
The same shape every time, unprompted.
Master Claude, $297
L3Works your tools

Skills installed, your tools connected. It opens, reads and prepares inside them.

The command you give
“Prep tomorrow's meeting.”
Three words
Finished work inside your tools. A file, not advice.
Build Your AI-Native Employees, $1,750
L4Your employee

One job run end to end: your skills, your folder, your tool keys, in concert.

The command you give
“Run the insurance campaign end to end.”
One sentence
A campaign running inside your tools.
Build Your AI-Native Revenue Engine, $6,500
L5A department

Many employees, each with its skills, one orchestrator running them from one cockpit.

The command you give
“Open Saudi.”
Two words
A department running. You decide.
Built with you: the engine or the dev department (proposal)

Same model in all five. The difference is how many layers you built under it.

The gap

Most companies use AI. Only 7% of GCC enterprises earn over 5% of revenue from it.

That figure is from MIT Sloan / Fortune. Separately, Anthropic mapped what AI can already do against what businesses actually use (Anthropic Economic Index). Most companies sit in the prompt trap: chat, drafts, a fraction of the capability they pay for. A small minority run an operating system, and harness AI to maximum throughput: work that runs end to end, not prompt by prompt. The model is not the key. The operating system built to harness it is.

The prompt trap
  • A chat window and a copilot sidebar
  • A seat licence for every person
  • No memory between sessions
  • Quality that depends on who is typing
  • A folder of prompts nobody else can run
The operating system
  • A brain that holds your business
  • Skills anyone on the team can run
  • Connections to the tools you already pay for
  • A scoring gate before anything ships
  • Software you own instead of rent
7%
of GCC enterprises earn more than 5 percent of revenue from GenAI
MIT Sloan / Fortune
100+
operating systems
counted from Mamoun Alamouri's live Claude workspace, October 2026
35%
of teams have replaced at least one SaaS tool with custom software
Retool, 2026
78%
plan to replace more
Retool, 2026

The difference between the two columns is the operating system. The next section is what it is made of.

Receipts

Not a mockup. A screenshot.

This is what we are building, shown running in our own workspace. Every system below is one you can learn, buy, or have built.

The Personal Assistant plugin detail page: reads the whole inbox each morning, gives three priorities and a decision list, and reports weekly with every figure traced to its source
Founder's Personal Assistant. Employee 1, built live on Day 2: your inbox read and triaged before you are at your desk.
The Sales Nurture Specialist plugin detail page: every lead bucketed cold, warm or hot, follow-up drafted, nothing sent until the founder confirms
Sales Nurture Specialist. Employee 2, built live on Day 3: every lead bucketed, follow-up drafted, nothing sent until you confirm.
The Social Media Specialist plugin detail page: a publish-ready week in brand and voice, creatives sized per channel, copy past an anti-AI writing gate
Social Media Specialist. Employee 3: a publish-ready week, in your brand, in your voice.
The check skill: grades the run against its own checklist, and sends anything under nine out of ten back before the owner sees it
The scale. The check every employee passes: below 9 out of 10, the work goes back.
A roster of authored operating systems with their skill counts, from 3 to 26, including the whole signal sales engine family
The plugin directory. Every operating system we run, authored in-house and installable as a plugin, 3 to 26 skills each.
The SINE product: declared inputs with one identifier redacted, ten channels on a weekly publishing calendar, and an autonomy dial locked to approve-first that loosens per channel after ten clean approvals
SINE, approve-first. Autonomy locked to approve-first. It loosens per channel, after clean approvals, never by default.
The AI-native dev org as a company chart: a chief executive, a chief marketing officer with a content lead, a GTM specialist and product marketing, a VP of engineering with six engineers, and a QA lead, every seat a running agent
AI-native dev org. Where this goes: a company of agents. Every seat on this chart is a running agent. Swipe across the chart.

Mamoun Alamouri's workspace, October 2026.

Proof

Systems that actually run.

Domain experts building their first productLaunched MicroSaaS products18 founders, 8 launched, 5 payingfrom the first MicroSaaS cohortSource: Entrepreneurs Oasis, wave 1Live
Expert-led business, DubaiA revenue engine wired to live channels20 deliverables in 8 weeksand more than 500 contacts reachedSource: SMOrchestra client engagement, DubaiLive
60 people, Salesforce replacedA 60-person company replaced Salesforce with software it built in 25 hoursAbout $100,000 a yearsaved, after a build that cost $150 to $200Source: Replit customer story, company name withheldExternal case

See every artifact, each with the source of its number

Where a card shows a number, its source is on the card. Clients appear by name only where they agreed to be named; external cases cite their public source.

The method

Seventy percent building. Thirty percent teaching.

Every block ends at a score gate: nothing moves to the next block until it passes.

1DisorientBreak the belief that got you here. The prompt that worked is the ceiling you are standing on, and it is a ceiling because you never built the layers under Claude.
2SurfacePut the real work on the table. Your subscription, your pipeline, your backlog, named.
3DisproveRun the thing you believed against the thing that happens. The gap is the curriculum.
4ReframeRebuild it as a system inside Claude: context, skills, connections, gates. Not a better prompt.
5RehearseRun it until it holds without you watching. Demo Day is the exam.
What this is not

You do not leave with just a certificate.

The bridge

Two doors, one house.

smorchestra.ai builds it for you. The academy teaches you to build it, on your own accounts, until it runs.

01

Enroll

Pick the rung the quiz routes you to, or the outcome you already want.

02

Quality gate

You run your work on your own accounts, and it is scored at its gate: Day 1's, or Demo Day for the three-day programs.

03

Move up

Master Claude's $297 counts toward all three days if you upgrade on Day 1, and graduates of all three days get a credit on the revenue engine, stated on its page.

Cohorts

Every date, in one table.

ProgramDatesLanguageModeSeatsPrice
From Chatbot to CoworkerWed 18 Nov, 7pm GSTEnglishLive on Microsoft TeamsFreeSave my seat
Master Claude (Day 1)November 23, 2026, 10am to 2pm GST (9am to 1pm Riyadh)EnglishLive on Microsoft Teams25$297Email me the link
Build Your AI-Native Employees in ClaudeNovember 23 to 25, 2026, 10am to 2pm GST (9am to 1pm Riyadh)EnglishLive on Microsoft Teams25$1,750Email me the link
Build Your AI-Native Revenue Engine in ClaudeDecember 14 to 16, 2026, 10am to 2pm GST, then guided weeks until March 11, 2027EnglishLive on Microsoft Teams10$6,500Email me the link
Build Your Claude Business OSComing in Q1 2027EnglishLive online$1,750Join the waitlist
Build Your AI-Native Marketing Department Inside ClaudeComing in Q1 2027EnglishLive online$2,750Join the waitlist
Build Your MicroSaaS in ClaudeComing in Q1 2027EnglishLive online$3,500Join the waitlist
Build Your AI-Native Dev Department Inside ClaudeComing in Q1 2027EnglishLive online$12,000Request a proposal
Who runs the room

Mamoun Alamouri

22 years inside Google, Cisco, Avaya and Uniphore, 16 of them working with AI, from speech and conversational systems to the agentic systems his team ships today. Founder and CEO of SMOrchestra.ai and founder of Entrepreneurs Oasis, an SMOrchestra company. MBA, University of Leicester; BEng Computer Engineering, University of Jordan. He teaches the room himself.

I spent 14 of those 16 years building AI before AI had a brain. The moment it got one, I rebuilt everything around it.
Built
11 MicroSaaS products shipped, and 100+ operating systems created and deployed.
Track record
Grew an AI company's MEA business from zero to $12M in two years.
Revenue
Autonomous inbound, outbound and agentic sales, running on live pipeline.
Practitioner
Owns a marketing agency built on the model that replaces agencies: systems clients own, not retainers.

Master Practitioner of Neuro-Linguistic Programming, focused on leading change inside organisations.

SMOrchestra is a registered member of the Claude Partner Network (see the proof).

The Arabic door

One method, two doors.

The builder cohorts teach in English. Entrepreneurs Oasis, an SMOrchestra company, teaches Arabic cohorts for individual builders: one employee and a community. The English programs here are for founders and teams running a business.

Claude training in Arabic MicroSaaS training in Arabic
The other door

Rather have us build it?

Start with a one-day audit, Revenue & GTM or AI. $1,500 each, credited in full against any build signed within 60 days.

See the two audits
FAQ

Questions, answered.

What credits apply?

Two, both inside the academy. Master Claude's $297 counts toward all three days if you upgrade before 2pm GST on Day 1. Graduates of all three days, upgraders included, get $500 off Build Your AI-Native Revenue Engine in Claude if they enroll by December 4, 2026. Academy fees do not credit against a build. The one-day audits are a separate service; their 60-day credit is on the audits page.

Which programs run in Arabic?

Arabic cohorts run at Entrepreneurs Oasis, an SMOrchestra company.

What happens on Day 1 if I only buy Master Claude?

You leave with your business brain, your voice file and one working skill. If you want the employees, upgrade before 2pm GST the same day; your $297 counts.

Are there prerequisites?

A Claude Pro or Max account (Max recommended for Day 3), a laptop, a Gmail or Outlook inbox and calendar you can connect, and one real weekly job to hand over. Master Claude assumes you already use Claude or ChatGPT every day.

Do I get a certificate?

Only after your work passes its quality gate: the Day 1 gate for Master Claude, Demo Day for the three-day programs. The work is the proof; a certificate that arrives for attendance alone is what this academy exists to replace.

I am choosing for a company. Is this the right page?

No, the corporate hub is. Its programs are priced per program, run on your systems with your team in the room, and start at a board oversight session or the managers' program.

Read every question: fees, credits, transfers, languages and invoicing