4 · The workforce that finds and closes, on signals rather than relationships.

Build a revenue engine inside Claude. One motion running live is the proof.

You leave with: A revenue engine you own, running inside Claude on your own channels.

Twelve weeks, ten founders. The 13-motion diagnostic runs on your business, one motion is routed and built inside Claude, and it is wired to your real channels before you graduate.

Next cohort$6,500

12 weeks, cohort capped at 10 founders.

Enrollment opens when this cohort is dated.

Corporate invoice available. Two-instalment card option on request.

I acknowledge that course access and digital assets are provided immediately, waiving statutory withdrawal periods. Academy terms

Cohort capped at 10 founders
Format
12 weeks
Duration
$6,500
One time, no subscription
How it works

Thirteen motions. One of them is yours, and it runs inside Claude.

The diagnostic names your motion. The second diagram is what running it looks like afterwards: eight words typed, four layers firing behind them, a campaign already live.

One eight-word command with four layers firing behind it, ending in a campaign already running
One eight-word command with four layers firing behind it, ending in a campaign already running

Diagrams from Mamoun Alamouri's published explainer series. They are the same model this program teaches you to build against.

The build

20 assets, block by block.

20 assets in 12 weeks. Every one is a file, a connection or a running system on your own account, and you keep all of it.

  1. 01Weeks 1 to 2Brain

    Diagnose and score

    • All 13 motions tagged against your business
    • Your best-fit motion named and scored on readiness
    • The five readiness indexes measured, with the weakest one flagged
    • A 72-hour action plan you start before week three

    4 of 20 assets built

  2. 02Weeks 3 to 4Brain

    Build the brain

    • The project brain, so Claude operates as your revenue operator
    • Your ideal customer profile, written from won deals not opinion
    • Positioning and the wedge that opens the conversation
    • Your signal taxonomy: what counts as intent in your market

    8 of 20 assets built

  3. 03Weeks 5 to 7Skills

    Forge the operating system

    • Signal detection built for your motion
    • The scoring model that ranks an account before anyone touches it
    • Sequence templates from first signal to close
    • The rules for when the engine must hand back to a human

    12 of 20 assets built

  4. 04Week 8Tools

    Wire the stack

    • The tools your motion needs, connected
    • Permissions and rate limits set before the first send
    • The review queue every message passes through
    • A dry run against ten real accounts

    16 of 20 assets built

  5. 05Weeks 9 to 12Cockpit

    Execute, tune and Demo Day

    • The engine live against real accounts
    • Weekly hot seats on your own data, not a case study
    • The tuning log: what you changed and what it moved
    • Demo Day, with the engine running in front of the room

    20 of 20 assets built

The 5 blocks of Build Your Revenue Engine Inside Claude, each showing the layer of Claude it installs and the assets it hands over
All 20 assets of Build Your Revenue Engine Inside Claude, and the layer of Claude each block installs. Swipe across the board.
The platform

You build on what we run.

You build on the same machinery we run. The GTM Diagnostic OS scores the five readiness indexes, computes GTM Fitness and routes you to one of the thirteen motions. The Signal OS feeds it: it detects buying signals from the outside in and from your own hypotheses, then scores, clusters and routes each one to a motion and a channel. Where the routed motion is outbound, SOE is the surface it runs on, with every signal scored and tiered in a review queue before anything sends.

Receipts

Not a mockup. A screenshot.

The GTM Diagnostic operating system: five readiness indexes, a weighted fitness score, the thirteen motions tagged, a leak map and a 72-hour plan
The GTM Diagnostic operating system: five readiness indexes, a weighted fitness score, the thirteen motions tagged, a leak map and a 72-hour plan
The Signal operating system: it detects scraped and hypothesis-led buying signals, normalizes, ages, scores and clusters them, then routes each cluster to a motion and a channel
The Signal operating system: it detects scraped and hypothesis-led buying signals, normalizes, ages, scores and clusters them, then routes each cluster to a motion and a channel
The SOE product: a review queue, signals scored and tiered before anything sends, and campaigns and sequences behind it
The SOE product: a review queue, signals scored and tiered before anything sends, and campaigns and sequences behind it

Built on the same operating systems you install in this program. Mamoun Alamouri's workspace, August 2026. Not graduate work.

The arithmetic

Why no is the expensive answer.

Bring the real thing. Real subscription, real pipeline, real backlog. Nobody builds a demo.

Ship-or-retake guarantee

If you attend all scheduled sessions, submit the milestone artifacts, and do not deploy a working system through the Demo Day quality gate, you receive free enrollment in the next cohort plus two hours of private technical remediation.

No open money-back guarantee. Full terms: Academy terms

Fee credit

Your $6,500 comes off B2B Revenue Engine at $39,000, in full, if you sign within 90 days of Demo Day.

The credit runs 90 days from Demo Day and applies once, to one build. It is separate from the audit credit, which runs 60 days. Academy terms

See B2B Revenue Engine
Proof

Systems that actually run.

Services firm, 55 people, no software teamOwned software replacing a rented system$100,000 a year to $300 a monthrented software replaced by owned software, 55 people, no software teamSource: GreenLeaf, SMOrchestra clientLive
Domain experts building their first productLaunched MicroSaaS products18 experts, 8 launched, 5 payingunder two weeks from idea to productSource: Entrepreneurs Oasis, wave 1Live
Expert-led business, DubaiA revenue engine wired to live channels20 deliverables in 8 weeksand more than 500 contacts reachedSource: Dubai coach engagement, SMOrchestraLive

Every number above is an outcome from a named engagement, with its source on the card. Client names appear only where the client agreed to be named.

Who teaches it

Mamoun Alamouri

Mamoun Alamouri builds AI-native revenue engines for B2B and expert-led businesses across the Gulf, and has sat in the enterprise seats these systems now hold. The academy teaches the same machinery SMOrchestra installs for clients, on your own accounts instead of theirs.

I have sat in every seat this engine replaces.

Registered member of the Claude Partner Network.

FAQ

Questions, answered.

How is this different from the $39,000 build?

Who holds the keyboard. At $6,500 you build it with guidance across twelve weeks. At $39,000 SMOrchestra builds it, operates it with your team and transfers it, with up to three channels wired and both languages production ready.

Do I build all thirteen motions?

No. The diagnostic routes you to the one or two that fit your product, your readiness and your history. Building all thirteen is how teams stay busy without producing pipeline.

Why only ten seats?

Because weeks nine to twelve are hot seats on your own pipeline, and a room larger than ten stops being a hot seat. One room, twelve weeks, all build and no filler.

What if my pipeline is not ready in week one?

That is what weeks one and two are for. The diagnostic runs on what you have, and the 72-hour plan is the readiness work. Founders who arrive with nothing to sell are the ones we route elsewhere at the quiz.

Is the fee credited toward the build?

Yes, 100 percent toward any SMOrchestra build signed within 90 days of Demo Day, and graduates skip Phase 0 because the diagnostic has already run. The terms are on the academy terms page.

The other door

Rather have us build it?

Start with the Revenue and AI Audit. One day, $1,500, credited in full against any build.

See the two audits
Where to go next