Is this for me. Where do I start. What is the roadmap. One paid day answers all three, and the $1,500 credits 100% against any build signed within 60 days.
Two one-day audits, one price, either lens: the Revenue & GTM Audit scores sales, marketing, and GTM and names your highest-value move on revenue; the AI Audit maps where AI pays most across your dev and revenue and prices the software you should own instead of rent. Each is $1,500, delivered within 2 business days, and credits in full against any build within 60 days.
Both audits answer is-this-for-me, where-to-start, and the roadmap. The lens is the only choice: revenue, or AI.
| Audit | Price | Duration | You leave with | |
|---|---|---|---|---|
| A2 | AI Audit | $1,500 | 1 day, delivered within 2 business days | An honest map of where AI is working, where it is theatre, and what to systematise first |
| A1 | Revenue & GTM Audit | $1,500 | 1 day, delivered within 2 business days | A scored snapshot of your revenue motion and a 72-hour plan |
When discovery needs more than a day, we scope a custom audit. A GTM architecture sprint, a custom software build review, or an AI-native development review: scoped and priced per engagement, with the $1,500 day as the published unit of how we work. Custom builds, a custom MicroSaaS, a custom GTM engine, or a custom operating system, are usually identified in exactly this discovery.
Where to start, what it returns, and the roadmap, before you commit to a build.
The same diagnostic that routes the $39,000 build: five MENA indexes, on the engine behind the 131-company GTM matrix. The free scorecards score your answers. The audit day scores your data, live, with the evidence.
Three questions, answered on your own data: is this for me, where do I start, and what is the roadmap, on revenue. Sales, marketing, and GTM, scored in one day.
Anyone with a revenue number and a suspicion that the pipeline is being run on effort rather than system, and anyone weighing the $39,000 engine who wants the evidence first.
Pick the focus: sales, marketing, or GTM, and name the goal. A custom agenda lands before the session, the scorecard runs before the day, then four hours live on that agenda. The comprehensive report follows within 2 business days.
Not included: implementation, tool configuration, content, or a second session.
Credits: 100% against any build signed within 60 days. In practice that means F1 at $39,000, F2 at $16,000, or S1 at $7,500.
The same three questions, answered on intelligence: is this for me, where do I start, and what is the roadmap. Where AI pays most across your dev and revenue, mapped in one day.
A company that suspects it is not using AI properly, in dev, in revenue, or anywhere, and wants to know what is actually worth systematising before spending on a build.
Pick the focus: dev, revenue, or both, and name the goal. A custom agenda lands before the session, the scorecard runs before the day, then four hours live on that agenda. The report follows within 2 business days.
Not included: building any of it, tool procurement, custom development, or a full workflow map (that is S1).
Credits: 100% against any build signed within 60 days, typically S1 at $7,500 or S2 at $45,000.
One structure, two focuses. No discovery theatre: the agenda is yours, the scoring runs before anyone talks, and the day ends in a written plan.
The composite score is Fit at 40%, Readiness at 30%, and MENA context at 30%, on the engine behind the 131-company GTM matrix. Every one of the 13 motions comes back tagged PRIMARY, SECONDARY, CONDITIONAL, or SKIP, so the output is a decision rather than a ranking.
The four Silent Killers checked against your live pitch are the four questions a buyer asks silently: is this confusing, have you done this before, will this work here, and what is the level of effort.
The default reflexes are more reps, more ads, or a new CRM, and all three are expensive ways to discover that the problem was positioning.
Meanwhile deals die quietly. Customer indecision causes up to 60% of lost sales, across 2.5 million analysed conversations (The JOLT Effect). Buyers fear messing up more than they fear missing out, and pushing harder on urgency makes no-decision losses more likely.
| Your situation | Buy | Price |
|---|---|---|
| Revenue is flat and you cannot name the cause | A1 | $1,500 |
| You have a board-level or owner-level AI mandate and no starting point | A2 | $1,500 |
| A renewal is coming and you suspect you are overpaying for rented software | A2 | $1,500 |
| You are weighing the $39,000 build and want the evidence first | A1 | $1,500 |
| You want a number today, for free, before paying anything | The free scorecards | $0 |
In the browser, in English or Arabic, each ending in a routing decision rather than a number.
Positioning, channels, signal detection, and conversion, scored out of 100.
CRM maturity, outbound, inbound, ops automation, and data quality.
Board mandate, team maturity, tech stack, data governance, Vision 2030 alignment, and budget readiness.
| What it really is | |
|---|---|
| A free discovery call | A sales meeting with a diagnosis-shaped agenda, and both sides know it |
| The paid $1,500 day | You bring real data because you paid for the analysis, and the output has to survive being read by your CFO |
| The credit-back rule | Turns the fee into a decision cost rather than a sunk cost |
A US-built GTM audit checks neither, which is why an imported audit template can return a clean score for a company that is invisible to every buyer in Riyadh.
| What you would do instead | Cost | What you get |
|---|---|---|
| Outbound agency setup fee, before any monthly retainer | $1,500 to $5,000 one time (Prospeo, 2026) | Their sequences, on their accounts |
| A month of a mid-market outbound retainer | $4,000 to $10,000 (Prospeo, 2026) | One month of activity, then a renewal decision |
| Revenue & GTM Audit | $1,500, credited in full within 60 days | The scored diagnosis, the ranked leaks, and a 72-hour plan you own |
| A1 · Revenue & GTM | A2 · AI | |
|---|---|---|
| Session time | Four hours, on a custom agenda | Four hours across the functions in scope |
| Access | CRM read, current sequences | The tools and functions in scope, plus the subscriptions list |
| Who has to be in the room | The person who owns revenue | The person who owns the AI mandate |
| Turnaround | 2 business days | 2 business days |
The credit-back term, stated once. Both audits credit 100% against any build signed within 60 days. The credit is applied to the build invoice, and nothing paid for in the audit is re-run and re-billed inside the build.
One day, delivered within two business days, credited in full against any build signed within 60 days.
Score your engine free, no signup gate, at the free scorecards.
Same price, one day, two lenses. If the question is revenue, pipeline, or go-to-market, run the Revenue & GTM Audit. If the question is where AI pays most, what to systematise, or which rented software to replace, run the AI Audit.
Yes, 100% of it, against any build signed within 60 days of the audit. If you buy a build inside that window, the audit was free.
Yes, and both at $3,000 total is the common pair for a company that wants the revenue picture and the AI picture together. Both credit in full.
No. The audits carry no revenue floor, which is deliberate: they are the honest entry for a company that is below the $500,000 floor on the flagship. The audit will say so if that is the finding.
Each audit is one working session plus delivery of the comprehensive report within two business days.
Then it says that, and you keep the finding and the 72-hour plan. The free scorecards already route red scores away from an install, and the paid work carries the same rule.
Mamoun runs the working session and the readout. The scoring runs on the same diagnostic system used inside the $39,000 engagement, which is why the output is a routed decision rather than an opinion.
Three scorecards run free in the browser with no signup gate: the GTM Fitness Scorecard, the Digital Revenue Scorecard, and the AI-Native Readiness Diagnostic. All three run in English or Arabic.