2b · Rung two. Where you stop being the department and start directing it.

Staff a marketing department in Claude. The handoff is the proof.

You leave with: An AI-native marketing department you own, staffed in Claude: three specialists, and the handoffs between them.

An outbound specialist that finds the signal, a campaign strategist that turns it into a brief, an inbound specialist that publishes against it, and the operating system that carries work between them. The keystone: one full week planned, briefed and published on your own channels, in your voice, behind your gate.

Next cohort$2,750

4 live days. Arabic and English cohorts. Waitlist first.

Enrollment opens when this cohort is dated.

Corporate invoice available. Two-instalment card option on request.

I acknowledge that course access and digital assets are provided immediately, waiving statutory withdrawal periods. Academy terms

4 live days
Format
4 days
Duration
$2,750
One time, no subscription
How it works

Three specialists inside Claude. The value is what passes between them.

Three specialists cost more than three employees because they are not three of the same thing. Each is built for a job the others do not do, and what you own is the work that passes between them: signal to brief, brief to published.

The five assets you build and a competitor cannot buy: brand rules, campaign file, work archive, the playbook and the tool keys
The five assets you build and a competitor cannot buy: brand rules, campaign file, work archive, the playbook and the tool keys

Diagrams from Mamoun Alamouri's published explainer series. They are the same model this program teaches you to build against.

The build

16 assets, block by block.

16 assets in 4 days. Every one is a file, a connection or a running system on your own account, and you keep all of it.

  1. 01Day 1Brain

    Your voice and your market, encoded

    • The brand brain: voice, offers and positioning in one file
    • Your proof library, so claims come with evidence attached
    • The market read: who you are for, and the wedge that opens the conversation
    • Three banned patterns, written down, that mark output as not yours

    4 of 16 assets built

  2. 02Day 2Skills

    The skills, and the plugin they share

    • The skills each specialist runs, authored and tested one job at a time
    • One plugin that carries all three, versioned and installable by your team
    • Your channel map, with the format each channel takes
    • The approval gate between draft and publish

    8 of 16 assets built

  3. 03Day 3Employee

    The keystone build: the signal and the brief

    • The outbound specialist: signals found, scored, and turned into an account list
    • The campaign strategist: a brief with audience, wedge, channel and sequence
    • The first handoff, signal to brief, tested on a real account
    • What each specialist is allowed to do without asking you

    12 of 16 assets built

  4. 04Day 4Cockpit

    The keystone build: published, and the chain closed

    • The inbound specialist: publishing against the brief, on your own channels
    • The full chain run end to end, from signal to published asset
    • One week planned, briefed and actually published
    • The weekly report that tells you what to stop doing

    16 of 16 assets built

The 4 blocks of Build Your AI-Native Marketing Department Inside Claude, each showing the layer of Claude it installs and the assets it hands over
All 16 assets of Build Your AI-Native Marketing Department Inside Claude, and the layer of Claude each block installs. Swipe across the board.
The platform

You build on what we run.

The inbound specialist you build is SINE, our signal-driven inbound engine. It reads the inputs you declare, sweeps for signals, writes the period's blogs, social posts, community assets and newsletter, and publishes on a weekly channel calendar behind an autonomy dial that starts locked to approve-first and loosens per channel after ten clean approvals. Finished assets hand off to the SalesMfast social planner, which is our own SME platform.

Receipts

Not a mockup. A screenshot.

The SINE product: declared inputs with one identifier redacted, ten channels on a weekly publishing calendar, and an autonomy dial locked to approve-first that loosens per channel after ten clean approvals
The SINE product: declared inputs with one identifier redacted, ten channels on a weekly publishing calendar, and an autonomy dial locked to approve-first that loosens per channel after ten clean approvals
The SINE chain writing blogs, social posts, community assets and a newsletter, and the step that hands a finished asset to the SalesMfast social planner
The SINE chain writing blogs, social posts, community assets and a newsletter, and the step that hands a finished asset to the SalesMfast social planner
Eight standing weekly intelligence jobs on a schedule, from competitor monitoring to a campaign audit
Eight standing weekly intelligence jobs on a schedule, from competitor monitoring to a campaign audit

Built on the same operating systems you install in this program. Mamoun Alamouri's workspace, August 2026. Not graduate work.

The arithmetic

Why no is the expensive answer.

Bring the real thing. Real subscription, real pipeline, real backlog. Nobody builds a demo.

Ship-or-retake guarantee

If you attend all scheduled sessions, submit the milestone artifacts, and do not deploy a working system through the Demo Day quality gate, you receive free enrollment in the next cohort plus two hours of private technical remediation.

No open money-back guarantee. Full terms: Academy terms

Fee credit

Your $2,750 comes off Revenue Operating Systems at $7,500 per OS, in full, if you sign within 90 days of Demo Day.

The credit runs 90 days from Demo Day and applies once, to one build. It is separate from the audit credit, which runs 60 days. Academy terms

See Revenue Operating Systems
Proof

Systems that actually run.

Services firm, 55 people, no software teamOwned software replacing a rented system$100,000 a year to $300 a monthrented software replaced by owned software, 55 people, no software teamSource: GreenLeaf, SMOrchestra clientLive
Domain experts building their first productLaunched MicroSaaS products18 experts, 8 launched, 5 payingunder two weeks from idea to productSource: Entrepreneurs Oasis, wave 1Live
Expert-led business, DubaiA revenue engine wired to live channels20 deliverables in 8 weeksand more than 500 contacts reachedSource: Dubai coach engagement, SMOrchestraLive

Every number above is an outcome from a named engagement, with its source on the card. Client names appear only where the client agreed to be named.

Who teaches it

Mamoun Alamouri

Mamoun Alamouri builds AI-native revenue engines for B2B and expert-led businesses across the Gulf, and has sat in the enterprise seats these systems now hold. The academy teaches the same machinery SMOrchestra installs for clients, on your own accounts instead of theirs.

I have sat in every seat this engine replaces.

Registered member of the Claude Partner Network.

FAQ

Questions, answered.

Why is this program on a waitlist?

The first cohort is dated against real demand rather than a guess. Join the waitlist with your language and your role, and the date is set from what the list asks for. The syllabus and the price are final either way.

Do I need an audience already?

No, but you need channels you control. The inbound specialist publishes where you already are. If you have no channel at all, start at Claude for Everyone and publish a site first.

Does it publish without my approval?

Not by default. Every draft stops at your gate. You can open the gate per channel once you trust the output, and most teams open it for one channel first.

Why does this cost more than the founders' program?

Because three specialists are not three of the same thing. Each is built for a job the others do not do, and what you own is the work that passes between them: the outbound specialist finds the signal, the strategist turns it into a brief, the inbound specialist publishes against it. The handoffs are the department, and they are what you are buying.

What does the guarantee cover here?

The same ship-or-retake terms as every rung. Attend, submit the artifacts, and if no specialist is live through the Demo Day gate you retake free with two hours of private remediation.

The other door

Rather have us build it?

Start with the Revenue and AI Audit. One day, $1,500, credited in full against any build.

See the two audits
Where to go next