2a · Rung two. Where you stop operating Claude and start employing it.

Employ Claude, do not operate it. Three working employees are the proof.

You leave with: Three AI-native employees you own, working inside Claude: your day, your follow-up, your feed.

Three live evenings on the skill of employing Claude: the context an employee obeys, the cadence it keeps, the gate it passes. You leave with three of them running, the assistant that holds your day, the nurture specialist that never drops a lead, and the social specialist that keeps you visible while you work.

Next cohort$1,750

3 live evenings. Arabic and English cohorts.

Enrollment opens when this cohort is dated.

Corporate invoice available. Two-instalment card option on request.

I acknowledge that course access and digital assets are provided immediately, waiving statutory withdrawal periods. Academy terms

3 live evenings
Format
3 evenings
Duration
$1,750
One time, no subscription
How it works

Three hires. You build all three in Claude.

An advisor decides, an operator executes, an assistant sits beside you. Confuse them and you hire an advisor, then rage that it did not execute. These three evenings build all three shapes, and the second diagram is the six layers each one is made of.

The six layers of an AI-native employee, from the model as the mind to the command you type, with the brain, skills and tool keys as the layers you build
The six layers of an AI-native employee, from the model as the mind to the command you type, with the brain, skills and tool keys as the layers you build

Diagrams from Mamoun Alamouri's published explainer series. They are the same model this program teaches you to build against.

The build

12 assets, block by block.

12 assets in 3 evenings. Every one is a file, a connection or a running system on your own account, and you keep all of it.

  1. 01Evening 1Brain

    The three seats you are filling

    • Your day, your pipeline and your channels mapped as three distinct jobs
    • The context file all three employees obey: offers, objections, tone
    • Your CRM and calendar connected and reading live records
    • Each seat named, with what it is allowed to do without asking

    4 of 12 assets built

  2. 02Evening 2Employee

    The keystone build: the three that never forget

    • The personal assistant: your day held, your inbox triaged, your meetings prepped
    • The sales nurture specialist: every lead followed up, in Arabic or English
    • The social media specialist: your presence kept while you do the work
    • A first run of all three against real records, reviewed together

    8 of 12 assets built

  3. 03Evening 3Cockpit

    The gate, the cadence, and the handover

    • The approval gate each of the three passes before anything reaches a customer
    • The cadence: when each one runs, how often, and when it stops
    • The escalation rule: what a human must see, and when
    • A 30-day tuning plan you run without us

    12 of 12 assets built

The 3 blocks of Build Three AI-Native Employees in Claude, each showing the layer of Claude it installs and the assets it hands over
All 12 assets of Build Three AI-Native Employees in Claude, and the layer of Claude each block installs. Swipe across the board.
The platform

You build on what we run.

The employees run on SalesMfast, our own SME CRM and marketing automation platform. You can wire them to a CRM you already run instead; the program works either way, and the subscription is separate from the fee whichever you choose.

Receipts

Not a mockup. A screenshot.

Eight standing weekly intelligence jobs on a schedule, from competitor monitoring to a campaign audit
Eight standing weekly intelligence jobs on a schedule, from competitor monitoring to a campaign audit
A scheduled run live at 01:58, three agents researching in parallel across fifteen platforms, ending at a quality gate
A scheduled run live at 01:58, three agents researching in parallel across fifteen platforms, ending at a quality gate
The SalesMfast product on a demo workspace: opportunity status, value by stage, conversion rate and the funnel by pipeline
The SalesMfast product on a demo workspace: opportunity status, value by stage, conversion rate and the funnel by pipeline

Built on the same operating systems you install in this program. Mamoun Alamouri's workspace, August 2026. Not graduate work.

The arithmetic

Why no is the expensive answer.

Bring the real thing. Real subscription, real pipeline, real backlog. Nobody builds a demo.

Ship-or-retake guarantee

If you attend all scheduled sessions, submit the milestone artifacts, and do not deploy a working system through the Demo Day quality gate, you receive free enrollment in the next cohort plus two hours of private technical remediation.

No open money-back guarantee. Full terms: Academy terms

Fee credit

Your $1,750 comes off Expert Business Engine at $16,000, in full, if you sign within 90 days of Demo Day.

The credit runs 90 days from Demo Day and applies once, to one build. It is separate from the audit credit, which runs 60 days. Academy terms

See Expert Business Engine
Proof

Systems that actually run.

Services firm, 55 people, no software teamOwned software replacing a rented system$100,000 a year to $300 a monthrented software replaced by owned software, 55 people, no software teamSource: GreenLeaf, SMOrchestra clientLive
Domain experts building their first productLaunched MicroSaaS products18 experts, 8 launched, 5 payingunder two weeks from idea to productSource: Entrepreneurs Oasis, wave 1Live
Expert-led business, DubaiA revenue engine wired to live channels20 deliverables in 8 weeksand more than 500 contacts reachedSource: Dubai coach engagement, SMOrchestraLive

Every number above is an outcome from a named engagement, with its source on the card. Client names appear only where the client agreed to be named.

Who teaches it

Mamoun Alamouri

Mamoun Alamouri builds AI-native revenue engines for B2B and expert-led businesses across the Gulf, and has sat in the enterprise seats these systems now hold. The academy teaches the same machinery SMOrchestra installs for clients, on your own accounts instead of theirs.

I have sat in every seat this engine replaces.

Registered member of the Claude Partner Network.

FAQ

Questions, answered.

Do I need a CRM before I start?

You need somewhere your leads already live. A spreadsheet is enough for evening one. The employees are wired to SalesMfast during the program, and a trial workspace comes with your seat.

Will it write in Arabic the way my customers speak?

Yes. The follow-up specialist is built on your own past messages, so it carries your register rather than a translated one. Arabic and English run side by side from evening two.

Does it send without me seeing it first?

Only if you decide it should. The default is an approval gate: the employee drafts, you release. Teams usually move to unattended sending on the follow-up sequence once they have watched it for a week.

What happens if I do not ship all three?

The ship-or-retake guarantee applies. Attend every evening, submit the milestone artifacts, and if you have not deployed a working employee through the Demo Day gate, you retake the next cohort free, with two hours of private remediation.

Is this the same as the marketing department program?

No. This one fills three founder seats: the assistant, the follow-up and the posting. The marketing program builds a department of three specialists who hand work to each other, which is a different thing and priced differently. Same method, different shape.

The other door

Rather have us build it?

Start with the Revenue and AI Audit. One day, $1,500, credited in full against any build.

See the two audits
Where to go next