FAQ

Every question, answered once.

Fees and the 90-day credit, cohort dates and languages, the ship-or-retake guarantee, prerequisites, invoicing and certificates.

FAQ

Every question, in one place.

Do I need any coding experience?

No. Every step is scripted and every prompt is provided on screen. A person who has never typed anything into an AI tool can follow along and get the same result.

What if I cannot attend live?

The recording is included with every seat. The capstone is a build you run yourself, so it works from the recording, and the next cohort is open to you at no cost if you want the live room.

Is the fee credited if I hire SMOrchestra later?

Yes. 100 percent of the $297 is credited toward any SMOrchestra build signed within 90 days of Demo Day. The credit terms are on the academy terms page.

Which language is the session in?

Both, as separate cohorts. The Arabic cohort runs in Arabic with the same curriculum and the same capstone. Pick your language at enrollment.

Do I get a certificate?

You get a published website. A certificate is issued only after the artifact passes the quality gate, because the artifact is the proof and the certificate is not.

Do I need a CRM before I start?

You need somewhere your leads already live. A spreadsheet is enough for evening one. The employees are wired to SalesMfast during the program, and a trial workspace comes with your seat.

Will it write in Arabic the way my customers speak?

Yes. The follow-up employee is built on your own past messages, so it carries your register rather than a translated one. Arabic and English run side by side from evening two.

Does it send without me seeing it first?

Only if you decide it should. The default is an approval gate: the employee drafts, you release. Teams usually move to unattended sending on the follow-up sequence once they have watched it for a week.

What happens if I do not ship both employees?

The ship-or-retake guarantee applies. Attend every evening, submit the milestone artifacts, and if you have not deployed a working employee through the Demo Day gate, you retake the next cohort free plus two hours of private remediation.

Is this the same as the marketing program?

No. This one staffs the revenue seat: follow-up, qualification, reactivation. The marketing program staffs the content and campaign seats. Same method, different employees, and each is priced on its own.

Why is this program on a waitlist?

The first cohort is dated against real demand rather than a guess. Join the waitlist with your language and your role, and the date is set from what the list asks for. The syllabus and the price are final either way.

Do I need an audience already?

No, but you need channels you control. The Content OS publishes where you already are. If you have no channel at all, start at Claude for Everyone and publish a site first.

Does it publish without my approval?

Not by default. Every draft stops at your gate. You can open the gate per channel once you trust the output, and most teams open it for one channel first.

Is the Ads Analyst included?

It is optional and built in evening three if your cohort wants it. It reads campaign performance and reports; it does not spend money, and it never touches a budget without a human release.

What does the guarantee cover here?

The same ship-or-retake terms as every rung. Attend, submit the artifacts, and if no employee is live through the Demo Day gate you retake free with two hours of private remediation.

What is the difference between a prompt, a skill and a plugin?

A prompt is a request you type once. A skill is that request saved, so it repeats with precision. A skill plus connections reaches your actual tools. A plugin, skills and tools and instructions together, holds a whole job. The three days walk you up that ladder on your own work.

Is this the same as the AI employee programs?

No. This builds the operating system underneath. The employee programs staff one function on top of it. Many people take this first because the OS is what the employees stand on, but neither is a prerequisite for the other.

Do I need to be technical?

No. You need to be the person who knows how the work actually gets done. The connections are configured with permissions and a checklist, not with code, and every step is run on screen before you run it yourself.

Can I buy seats for a team?

Yes, seats are per person. If you want a private delivery built on your company's own stack, that is the Corporate Cohort, and it starts with a scoping call.

What do I actually leave with?

A working operating system on your own files and tools: a project brain, at least one skill, one live connection, and a scoring gate. Not notes, and not a certificate.

What if I cannot name a subscription to cancel?

Then this is not your rung yet. Take the two-minute quiz; it usually routes people in that position to Build Your OS first. The entry rule exists because the savings baseline is what makes week five real.

Who owns the software at the end?

You do, completely. It is deployed to your own repository and your own hosting from week three, and the operating system that produced it is packaged and handed to you in week five so you can retire the next tool alone.

Do I need engineers on my team?

No. GreenLeaf replaced $100,000 a year of rented software with $300 a month of owned software at 55 people and no software team. You need someone who knows the workflow and will be in the room.

What does it cost to run afterwards?

Hosting and API usage, which is where the $300 a month figure in the GreenLeaf case comes from. Your own numbers depend on your usage; the calculator on this page estimates them from your inputs and shows the assumption it used.

Is five weeks really enough?

For one system, yes, because the scope is one subscription and the architecture is scored at a gate before any code is written. The guarantee covers you if it is not: attend, submit the artifacts, and retake free with two hours of private remediation.

How is this different from the $39,000 build?

Who holds the keyboard. At $6,500 you build it with guidance across twelve weeks. At $39,000 SMOrchestra builds it, operates it with your team and transfers it, with up to three channels wired and both languages production ready.

Do I build all thirteen motions?

No. The diagnostic routes you to the one or two that fit your product, your readiness and your history. Building all thirteen is how teams stay busy without producing pipeline.

Why only ten seats?

Because weeks nine to twelve are hot seats on your own pipeline, and a room larger than ten stops being a hot seat. One room, twelve weeks, all build and no filler.

What if my pipeline is not ready in week one?

That is what weeks one and two are for. The diagnostic runs on what you have, and the 72-hour plan is the readiness work. Founders who arrive with nothing to sell are the ones we route elsewhere at the quiz.

Is the fee credited toward the build?

Yes, 100 percent toward any SMOrchestra build signed within 90 days of Demo Day, and graduates skip Phase 0 because the diagnostic has already run. The terms are on the academy terms page.

Which three people should we send as directors?

The person who decides what gets built, the person who owns delivery, and the person who says a release is acceptable. Titles vary; those three decisions do not. The other seats are for the team that will request, review and adopt.

Does this replace our engineers?

It changes what they do. The seats the operating system holds are the production of specs, code, tests and documentation. The humans keep the decisions: scope, architecture, the ten percent that touches money or security, and acceptance.

Do the tools run on our own infrastructure?

Yes. The operating system is installed on your repositories and your pipeline in week two, and both tools deploy to hosting you own. Nothing you build here lives on our accounts.

What about security sign-off?

It is a checklist a non-engineer can run, and it is a gate in week four rather than a review at the end. Secrets handling, backups, access review and an audit log are part of the skeleton, not an afterthought.

How do we start?

With a scoping conversation, because this is a company-only cohort built on your stack. Book fifteen minutes and we scope the seats, the two tools and the dates.

Can you deliver on our premises?

Yes, in the UAE and Saudi, and remote for the rest. The cohort is private either way, so the schedule is built around your team rather than a public calendar.

Which language is it delivered in?

Either, or both. Mixed rooms are common: the delivery is Arabic and the artifacts are bilingual, or the reverse. You choose at scoping.

What does procurement need from us?

A tax invoice, our trade licence and TRN, and a non-disclosure agreement if you want one. Terms are 50 percent on signature and 50 percent at Demo Day.

Is the training accredited?

CPD accreditation is in progress, and KHDA or TVTC pathways are available on request where a subsidized budget requires them. We do not claim an accreditation we do not hold.

What happens to the capstone afterwards?

You keep it and it keeps running, because it was built on your stack from week two. If you want us to extend it across every function, that conversation starts at the Enterprise Engine.

The other door

Rather have us build it?

Start with the Revenue and AI Audit. One day, $1,500, credited in full against any build.