FAQ

Every question, answered once.

Fees and the 90-day credit, cohort dates and languages, the ship-or-retake guarantee, prerequisites, invoicing and certificates.

FAQ

Every question, in one place.

Do I need any coding experience?

No. Every step is scripted and every prompt is provided on screen. A person who has never typed anything into an AI tool can follow along and get the same result.

What if I cannot attend live?

The recording is included with every seat. The capstone is a build you run yourself, so it works from the recording, and the next cohort is open to you at no cost if you want the live room.

Is the fee credited if I hire SMOrchestra later?

Yes. 100 percent of the $297 is credited toward any SMOrchestra build signed within 90 days of the session. The credit terms are on the academy terms page.

Which language is the session in?

Both, as separate cohorts. The Arabic cohort runs in Arabic with the same curriculum and the same capstone. Pick your language at enrollment.

Do I get a certificate?

You get one AI employee running on your own Claude account, on a job you do every week. A certificate is issued only after it passes the quality gate, because the working employee is the proof and the certificate is not.

What is the difference between a prompt, a skill and a plugin?

A prompt is a request you type once. A skill is that request saved, so it repeats with precision. A skill plus connections reaches your actual tools. A plugin, skills and tools and instructions together, holds a whole job. The three evenings walk you up that ladder on your own work.

Is this the same as the AI employee programs?

No. This builds the operating system underneath: the router, the skill roster and the gate that the whole business runs through. The employee programs staff one function on top of it. Many people take this first because the OS is what the employees stand on, but neither depends on the other.

Do I need to be technical?

No. You need to be the person who knows how the work actually gets done. The connections are configured with permissions and a checklist, not with code, and every step is run on screen before you run it yourself.

Can I buy seats for a team?

Yes, seats are per person. If you want a private delivery built on your company's own stack, that is the corporate track, priced per cohort, and it starts with a scoping call.

What do I actually leave with?

A working operating system on your own files and tools: an onboarding skill that holds your business context, a plain-English router, close to thirty skills across money, customers, sales, marketing and the week, and a gate before anything acts. Not notes, and not a certificate.

Do I need a CRM before I start?

You need somewhere your leads already live. A spreadsheet is enough for day one. The employees are wired to SalesMfast during the program, and a trial workspace comes with your seat.

Will it write in Arabic the way my customers speak?

Yes. The follow-up specialist is built on your own past messages, so it carries your register rather than a translated one. Arabic and English run side by side from day two.

Does it send without me seeing it first?

Only if you decide it should. The default is an approval gate: the employee drafts, you release. Teams usually move to unattended sending on the follow-up sequence once they have watched it for a week.

What happens if I do not ship all three?

The ship-or-retake guarantee applies. Attend every day, submit the milestone artifacts, and if you have not deployed a working employee through the Demo Day gate, you retake the next cohort free, with two hours of private remediation.

Is this the same as the marketing department program?

No. This one fills three founder seats: the assistant, the follow-up and the posting. The marketing program builds a department of three specialists who hand work to each other, which is a different thing and priced differently. Same method, different shape.

Why isn't this just one price?

Because the three steps aren't the same thing sold three times. Step one teaches you the operator skill. Step two builds the hands and the tools, the skills, plugins and MCP connections every employee runs on. Step three assembles the employees, live, on your own accounts. Pricing them the same would hide that each one hands you more than the last. Buy one step at a time, or buy all three as a bundle at the early-bird price through November 3, either way you pay for what that step actually gives you.

What do I actually walk away with after each step?

After step one: the employee brain file, the context and rules layer every employee you build afterward has to obey, and the skill of operating Claude yourself. After step two: the skills and plugins built, and the MCP connections wired to your own tools, Gmail, Chrome, Exa and Firecrawl among them. After step three: two of the three employees built live on your own accounts, the third's foundation completed through the guided path, and the session recordings, yours to keep. You keep what steps one and two gave you even if you stop there.

What happens to the recordings, and for how long?

Four weeks of session recordings come with step three, starting when your cohort's step-three sessions run. That's the window to rewatch anything you want to run again, or catch a detail you missed live. Full terms live on the Academy terms page, the same terms that cover every guarantee and credit on this site.

Why is this program on a waitlist?

The first cohort is dated against real demand rather than a guess. Join the waitlist and the date is set from what the list asks for. The syllabus and the price are final either way.

Do I need an audience already?

No, but you need channels you control. The inbound specialist publishes where you already are. If you have no channel at all, start at Hire Your First AI Employee in Claude and build that channel first.

Does it publish without my approval?

Not by default. Every draft stops at your gate. You can open the gate per channel once you trust the output, and most teams open it for one channel first.

Why does this cost more than the founders' program?

Because three specialists are not three of the same thing. Each is built for a job the others do not do, and what you own is the work that passes between them: the outbound specialist finds the signal, the strategist turns it into a brief, the inbound specialist publishes against it. The handoffs are the department, and they are what you are buying.

What does the guarantee cover here?

The same ship-or-retake terms as every rung. Attend, submit the artifacts, and if no specialist is live through the Demo Day gate you retake free with two hours of private remediation.

What if I cannot name a subscription to cancel?

Then this is not your rung yet. Take the two-minute quiz; it usually routes people in that position to Build Your OS first. The entry rule exists because the savings baseline is what makes week five real.

Who owns the software at the end?

You do, completely. It is deployed to your own repository and your own hosting from week three, and the operating system that produced it is packaged and handed to you in week five so you can retire the next tool alone.

Do I need engineers on my team?

No. GreenLeaf, a client build by SMOrchestra, replaced $100,000 a year of rented software with $300 a month of owned software at 55 people and no software team. You need someone who knows the workflow and will be in the room.

What does it cost to run afterwards?

Hosting and API usage, which is where the $300 a month figure in the GreenLeaf case comes from. Your own numbers depend on your usage; the calculator on this page estimates them from your inputs and shows the assumption it used.

Is five weeks really enough?

For one system, yes, because the scope is one subscription and the architecture is scored at a gate before any code is written. The guarantee covers you if it is not: attend, submit the artifacts, and retake free with two hours of private remediation.

How is this different from the $39,000 build?

Who holds the keyboard. At $6,500 you build it with guidance across twelve weeks. At $39,000 SMOrchestra builds it, operates it with your team and transfers it, with up to three channels wired and both languages production ready.

Do I build all thirteen motions?

No. The diagnostic routes you to the one or two that fit your product, your readiness and your history. Building all thirteen is how teams stay busy without producing pipeline.

Why only ten seats?

Because weeks nine to twelve are hot seats on your own pipeline, and a room larger than ten stops being a hot seat. One room, twelve weeks, all build and no filler.

What if my pipeline is not ready in week one?

That is what weeks one and two are for. The diagnostic runs on what you have, and the 72-hour plan is the readiness work. Founders who arrive with nothing to sell are the ones we route elsewhere at the quiz.

Is the fee credited toward the build?

Yes, 100 percent toward any SMOrchestra build signed within 90 days of Demo Day, and graduates skip Phase 0 because the diagnostic has already run. The terms are on the academy terms page.

Which three people should we send as directors?

The person who decides what gets built, the person who owns delivery, and the person who says a release is acceptable. Titles vary; those three decisions do not. The other seats are for the team that will request, review and adopt.

Does this replace our engineers?

It changes what they do. The seats the operating system holds are the production of specs, code, tests and documentation. The humans keep the decisions: scope, architecture, the ten percent that touches money or security, and acceptance.

Do the tools run on our own infrastructure?

Yes. The operating system is installed on your repositories and your pipeline in week two, and both tools deploy to hosting you own. Nothing you build here lives on our accounts.

What about security sign-off?

It is a checklist a non-engineer can run, and it is a gate in week four rather than a review at the end. Secrets handling, backups, access review and an audit log are part of the skeleton, not an afterthought.

How do we start?

With a scoping conversation, because this is a company-only cohort built on your stack. Book fifteen minutes and we scope the seats, the two tools and the dates.

Is this a technical session?

No. It is a governance session. Nobody opens a terminal. You leave with a written oversight model, the questions to ask your teams, and a clear view of what should reach the board quarterly and what should reach it immediately.

Why a range, $6,000 to $9,000?

The room decides it: a board of six in one city costs less to run than a regional executive committee of fifteen with pre-reads in two languages. The scoping call fixes the number before anything is signed.

What happens after the session?

The oversight model is yours, and it becomes the standard every later program builds under. Most boards send their managers to Hire AI Safely next, so the rule the board wrote is the rule the managers apply.

Can it run in Arabic, or for a mixed board?

Yes. The session runs in Arabic or English, and a mixed board gets bilingual materials, with the oversight model written in the language your minutes are kept in. On site in the UAE, Saudi Arabia and Jordan, or remote.

Does the fee count toward anything?

Yes. The full session fee is credited toward the AI Audit or any build signed within 90 days. The oversight model you leave with is the first document that audit reads.

Which managers should we send?

The people who answer for output quality: department heads and team managers in operations, HR, finance, service and delivery. Up to twenty per cohort. If your board has not set an oversight model yet, program one comes first and takes half a day.

What does 'from $18,000 per cohort' include?

Two live days, the 30-day follow-through, the materials and recordings, and one delegated job left running. Travel and venue are excluded, which is why the price is 'from'. Pricing is per cohort, never per seat, and the scoping call fixes the figure before you sign.

Does this replace our AI policy?

It produces the part of it that is usually missing: a decision rule per task type that a manager can actually apply, with the approval gates and the kill switch wired in Claude rather than described in a document.

What if a manager cannot attend both days?

The two days are consecutive and the 30-day follow-through assumes both. Tell us at scoping: a manager who cannot make both days is better placed in the next cohort than half in this one. Recordings support the room; they do not replace it.

Can we run it for more than 20 managers?

Yes, as two cohorts, not one larger room. Twenty is where every manager still gets a delegated job reviewed in front of the group; above that, the decision rule turns into a lecture.

Do we need program two first?

It helps, because the employees are built under the standard your managers set there. If you have not run it, the first morning sets a working standard for the room and we note what the managers still need to decide.

Whose accounts and data does it run on?

Yours. Every seat is set up on the team's own tools and files from day one, with access and permissions agreed with your IT before the room opens. Nobody builds in a sandbox, so nothing has to be rebuilt afterwards.

What if a team member cannot attend all three days?

The seat is for one named person for the whole cohort, because the employee they build is theirs to run. A company may reassign a seat between cohorts on request; mid-cohort swaps do not work, and we say so up front.

What does the team need before day one?

Claude accounts on your own workspace, the function's real documents (the ones the job is actually done from), and one manager who will own the department brain afterwards. A one-page setup checklist goes out at signature.

Who maintains the employees after the three days?

Your team. Each employee is documented as it is built, the shared department brain lives in your account, and Demo Day is where every one of them is shown running. Nothing depends on SMOrchestra staying.

Which CRM does it need?

The one you run. The engine is built on your own stack, and SalesMfast, our own CRM and marketing automation platform, is available if you would rather start clean. Either way the accounts are loaded and the first campaigns run before Demo Day.

Who should be in the room?

The people who carry the number and the people who do the work: the CRO or head of sales, marketing, sales operations, and the two or three people who actually run outbound and follow-up today. Up to twenty seats.

What if we want SMOrchestra to build the full engine afterwards?

The 13-motion diagnostic you ran in the program is Phase 0 of the B2B Revenue Engine build, so graduates skip it, and 100 percent of the program fee is credited toward that build within 90 days of Demo Day.

Is our data safe in the room?

The engine is built on your CRM and your accounts, under your own access controls. An NDA is available before scoping and standard once CRM data is in the room, no lead lists leave your systems, and a cohort never shares a workspace with another company.

How is progress measured after the four days?

By the number that was on the wall on day one: meetings booked from the campaigns wired during the program, read from the reporting the program builds inside your CRM, not from a survey.

Which department should go first?

The one with a mandate, a deadline and repeated work that already has a baseline. Operations, finance, service and sales operations go first most often. The scoping call picks it on evidence, not on who asked loudest.

Four weeks or six?

Four when the department's processes are documented and the tools are already connected. Six when the mapping has to be done from scratch or the controls need a risk sign-off before anything runs. The scoping call says which, and the price follows it.

How is this different from having SMOrchestra build it for us?

Same machinery, different hands. In a Build-Operate-Transfer engagement we build and operate it, then hand it over. Here your team builds it with us from week two, so the capability stays inside the organisation from the first day, and the fee is credited toward the next department if you want us to build that one.

What does the department keep when the engagement ends?

The running operating system on its own infrastructure, the documentation, the controls the audit function signed, and the people who built it. There is no licence and no monthly fee to SMOrchestra afterwards.

Does it need our IT team?

For one week of it, yes: accounts, access and the connections to your systems are set up with IT in week one, under IT's own approval. After that the department runs it, not IT.

Can you deliver to a government entity or a university?

Yes. Training is the format both already procure, and this program is designed on their processes, regulations and language. A tax invoice with our trade licence and TRN, a non-disclosure agreement and the KHDA or TVTC pathway are available where a subsidised budget requires them.

Why does it start with a diagnostic?

Because a curriculum designed on a guess trains people for work they do not do. One day inside your operation names the functions, the constraints and the regulator, and the program is written from that, not from a brochure.

What does 'from $25,000' cover?

The diagnostic day, the curriculum design, the delivery and the 30-day follow-through for one group. Several functions, train-the-trainer or more than one language are scoped on top, and the figure is fixed before anything is signed.

Can you deliver on our LMS or inside our training calendar?

Yes. The program is scheduled on your calendar, on site or remote, and the materials can be handed to your learning team with train-the-trainer, so the second run does not need us.

How long from the first call to the first session?

Typically four to six weeks: a scoping call, the diagnostic, a proposal with a fixed price, then delivery. Government and university procurement cycles are the usual variable, and we work inside them.

The other door

Rather have us build it?

Start with a one-day audit, Revenue & GTM or AI. $1,500 each, credited in full against any build.