0 · Ground zero. Every program on this ladder starts from here.

Master Claude from zero. Your website is the proof.

You leave with: Claude mastered from zero, with a published website as the proof.

Two live hours for complete beginners, zero Claude experience assumed. You learn to drive Claude the way an operator drives it, and the keystone project proves it: your own website, live on the internet before the session ends. Every prompt written for you, recording yours to keep.

Next cohort$297

Live, 2 hours, plus recording. English and Arabic sessions.

Enrollment opens when this cohort is dated.

Corporate invoice available. Two-instalment card option on request.

I acknowledge that course access and digital assets are provided immediately, waiving statutory withdrawal periods. Academy terms

Live, 2 hours, plus recording
Format
2 hours
Duration
$297
One time, no subscription
How it works

The surfaces of Claude, and the one you start on.

Most people meet Claude in a chat box and stop there. This session starts you one layer up, on the surface that publishes.

Three levels of the same model: an empty Claude needs a full briefing, a junior Claude needs six lines, an expert Claude needs one sentence
Three levels of the same model: an empty Claude needs a full briefing, a junior Claude needs six lines, an expert Claude needs one sentence

Diagrams from Mamoun Alamouri's published explainer series. They are the same model this program teaches you to build against.

The build

15 assets, block by block.

15 assets in 2 hours. Every one is a file, a connection or a running system on your own account, and you keep all of it.

  1. 01Block 1Brain

    Set up like an operator

    • A Claude account configured the way an operator configures it
    • A model picked per job, with the rule for when to switch
    • Your first working prompt, saved rather than retyped

    3 of 15 assets built

  2. 02Block 2Brain

    The goal-frame method

    • The goal-and-frame template you will reuse all session
    • Three rewrites of your own request, from paragraph to one line
    • The checklist that tells you when the answer is wrong

    6 of 15 assets built

  3. 03Block 3Skills

    Work that repeats

    • A Claude Project holding your files and your instructions
    • Custom instructions written in your voice
    • Your first Artifact, edited rather than regenerated

    9 of 15 assets built

  4. 04Block 4Tools

    Beyond the chat window

    • A tour of Claude Design, Cowork and Claude Code, and when each one wins
    • Project memory switched on and tested against a real file
    • One connector attached, with its permission set before it runs

    12 of 15 assets built

  5. 05Block 5Employee

    The keystone build: your website

    • A personal website, live on the internet on a real address
    • The page rebuilt once from a critique, so you have edited as well as generated
    • The session recording and every prompt used, yours to keep

    15 of 15 assets built

The 5 blocks of Claude for Everyone, each showing the layer of Claude it installs and the assets it hands over
All 15 assets of Claude for Everyone, and the layer of Claude each block installs. Swipe across the board.
The arithmetic

Why no is the expensive answer.

Bring the real thing. Real subscription, real pipeline, real backlog. Nobody builds a demo.

Ship-or-retake guarantee

If you attend all scheduled sessions, submit the milestone artifacts, and do not deploy a working system through the Demo Day quality gate, you receive free enrollment in the next cohort plus two hours of private technical remediation.

No open money-back guarantee. Full terms: Academy terms

Fee credit

Your $297 comes off Any rung above, or the Revenue Operating System build at $7,500, in full, if you sign within 90 days of Demo Day.

The credit runs 90 days from Demo Day and applies once, to one build. It is separate from the audit credit, which runs 60 days. Academy terms

See Any rung above, or the Revenue Operating System build
Proof

Systems that actually run.

Services firm, 55 people, no software teamOwned software replacing a rented system$100,000 a year to $300 a monthrented software replaced by owned software, 55 people, no software teamSource: GreenLeaf, SMOrchestra clientLive
Domain experts building their first productLaunched MicroSaaS products18 experts, 8 launched, 5 payingunder two weeks from idea to productSource: Entrepreneurs Oasis, wave 1Live
Expert-led business, DubaiA revenue engine wired to live channels20 deliverables in 8 weeksand more than 500 contacts reachedSource: Dubai coach engagement, SMOrchestraLive

Every number above is an outcome from a named engagement, with its source on the card. Client names appear only where the client agreed to be named.

Who teaches it

Mamoun Alamouri

Mamoun Alamouri builds AI-native revenue engines for B2B and expert-led businesses across the Gulf, and has sat in the enterprise seats these systems now hold. The academy teaches the same machinery SMOrchestra installs for clients, on your own accounts instead of theirs.

I have sat in every seat this engine replaces.

Registered member of the Claude Partner Network.

FAQ

Questions, answered.

Do I need any coding experience?

No. Every step is scripted and every prompt is provided on screen. A person who has never typed anything into an AI tool can follow along and get the same result.

What if I cannot attend live?

The recording is included with every seat. The capstone is a build you run yourself, so it works from the recording, and the next cohort is open to you at no cost if you want the live room.

Is the fee credited if I hire SMOrchestra later?

Yes. 100 percent of the $297 is credited toward any SMOrchestra build signed within 90 days of Demo Day. The credit terms are on the academy terms page.

Which language is the session in?

Both, as separate cohorts. The Arabic cohort runs in Arabic with the same curriculum and the same capstone. Pick your language at enrollment.

Do I get a certificate?

You get a published website. A certificate is issued only after the artifact passes the quality gate, because the artifact is the proof and the certificate is not.

The other door

Rather have us build it?

Start with the Revenue and AI Audit. One day, $1,500, credited in full against any build.

See the two audits
Where to go next