0 · Ground zero. Every program on this ladder starts from here.

Employ Claude, do not operate it. One working employee is the proof.

You leave with: One AI employee running on your own Claude account, on a job you do every week.

One working employee, built live on your own tasks: briefed, skilled, given keys and limits. Not a prompt library. Not a chatbot. Three live hours, the recording yours to keep, and the work starts before you leave.

Free intro, Applied AI for Everyone: recording coming, join the list

Next cohort$297

1 day, 3 hours live, plus recording. Open cohort in English; Arabic cohorts run at Entrepreneurs Oasis.

Enrollment opens when this cohort is dated.

Corporate invoice available. Two-instalment card option on request.

1 day, 3 hours live, plus recording
Format
3 hours
Duration
$297
One time, no subscription
How it works

The surfaces of Claude, and the one you start on.

Most people meet Claude in a chat box and stop there. This session starts you one layer up, on the surface that publishes.

Three levels of the same model: an empty Claude needs a full briefing, a junior Claude needs six lines, an expert Claude needs one sentence
Three levels of the same model: an empty Claude needs a full briefing, a junior Claude needs six lines, an expert Claude needs one sentence

Diagrams from Mamoun Alamouri's published explainer series. They are the same model this program teaches you to build against.

The build

9 assets, block by block.

9 assets in 3 hours. Every one is a file, a connection or a running system on your own account, and you keep all of it.

  1. 01Hour 1Brain

    The first job, and the brief it obeys

    • The first job to hand over, and why most people choose wrong
    • The brief: your context, your standards, what good looks like
    • Your Claude account set up the way an operator sets it up

    3 of 9 assets built

  2. 02Hour 2Skills

    The skill, and the keys

    • The job written as a skill: instructions a machine follows the same way every time
    • Tools and limits: what it may touch, what it may never do
    • The approval gate: the output you check before anything leaves

    6 of 9 assets built

  3. 03Hour 3Employee

    Tested on real work, before you trust it

    • The employee run on this week's real task, in the room
    • The scoreboard: how you know the work is right without reading everything
    • The recording and every prompt written for you, yours to keep

    9 of 9 assets built

The 3 blocks of Hire Your First AI Employee in Claude, each showing the layer of Claude it installs and the assets it hands over
All 9 assets of Hire Your First AI Employee in Claude, and the layer of Claude each block installs. Swipe across the board.
The arithmetic

Why no is the expensive answer.

Bring the real thing. Real subscription, real pipeline, real backlog. Nobody builds a demo.

Ship-or-retake guarantee

If you attend all scheduled sessions, submit the milestone artifacts, and do not deploy a working system through the Demo Day quality gate, you receive free enrollment in the next cohort plus two hours of private technical remediation.

No open money-back guarantee. Full terms: Academy terms

Fee credit

Your $297 comes off any higher rung, or the Revenue OS build at $7,500, in full, if you sign within 90 days of the session.

The credit runs 90 days from the session and applies once, to one build, up to that build's price. It is separate from the audit credit, which runs 60 days. Academy terms

See the Revenue OS build
Proof

Systems that actually run.

Services firm, 55 people, no software teamOwned software replacing a rented system$100,000 a year to $300 a monthrented software replaced by owned software, 55 people, no software teamSource: GreenLeaf, SMOrchestra clientLive
Domain experts building their first productLaunched MicroSaaS products18 experts, 8 launched, 5 payingunder two weeks from idea to productSource: Entrepreneurs Oasis, wave 1Live
Expert-led business, DubaiA revenue engine wired to live channels20 deliverables in 8 weeksand more than 500 contacts reachedSource: Dubai coach engagement, SMOrchestraLive

Every number above comes from a named engagement or a published source, cited on the card. Client names appear only where the client agreed to be named.

Who runs the room

Mamoun Alamouri

Sixteen years working with AI, from speech and conversational systems inside Google, Cisco, Avaya and Uniphore to the agentic systems his team ships today. Founder and CEO of SMOrchestra.ai and founder of Entrepreneurs Oasis, an SMOrchestra company. MBA, University of Leicester; BEng Computer Engineering, University of Jordan. He teaches the room himself.

I spent 14 years building AI before AI had a brain. The moment it got one, I rebuilt everything around it.
Built
20+ software products built AI-native, and 100+ operating systems created and deployed with AI.
Track record
Grew an AI company's MEA business from zero to $12M in two years.
Revenue
Autonomous inbound, outbound and agentic sales, running on live pipeline.
Practitioner
Owns a marketing agency built on the model that replaces agencies: systems clients own, not retainers.

Registered member of the Claude Partner Network. Master Practitioner of Neuro-Linguistic Programming, focused on leading change inside organisations.

FAQ

Questions, answered.

Do I need any coding experience?

No. Every step is scripted and every prompt is provided on screen. A person who has never typed anything into an AI tool can follow along and get the same result.

What if I cannot attend live?

The recording is included with every seat. The capstone is a build you run yourself, so it works from the recording, and the next cohort is open to you at no cost if you want the live room.

Is the fee credited if I hire SMOrchestra later?

Yes. 100 percent of the $297 is credited toward any SMOrchestra build signed within 90 days of the session. The credit terms are on the academy terms page.

Which language is the session in?

Both, as separate cohorts. The Arabic cohort runs in Arabic with the same curriculum and the same capstone. Pick your language at enrollment.

Do I get a certificate?

You get one AI employee running on your own Claude account, on a job you do every week. A certificate is issued only after it passes the quality gate, because the working employee is the proof and the certificate is not.

Field guide: AI Employee Cost vs a Human Hire: The UAE Math

The other door

Rather have us build it?

Start with a one-day audit, Revenue & GTM or AI. $1,500 each, credited in full against any build.

Where to go next