Is this for me. Where do I start. What is the roadmap. One paid day answers all three, and the $1,500 credits 100% against any engagement within 60 days.
Two one-day audits lead: the Revenue Audit scores sales, marketing, and GTM and names your highest-value move on revenue; the AI Audit maps where AI pays most across your dev and revenue. Each is $1,500. Behind them sit two deeper diagnostics: the MicroSaaS Opportunity Assessment at $2,500 and the GTM Architecture Sprint at $3,500. All four credit in full within 60 days.
The audits tell you what is wrong and what to do first. The diagnostics tell you exactly what to build, costed and sequenced.
| Offer | Price | Duration | You leave with | |
|---|---|---|---|---|
| A1 | Revenue Audit | $1,500 | 1 day, delivered within 2 business days | A scored snapshot of your revenue motion and a 72-hour plan |
| A2 | AI Audit | $1,500 | 1 day, delivered within 2 business days | An honest map of where AI is working, where it is theatre, and what to systematise first |
| D2 | MicroSaaS Opportunity Assessment | $2,500 | 1 week | The worst-fit rented system named, its replacement priced, and a build BRD |
| D1 | GTM Architecture Sprint | $3,500 | 2 weeks | A costed engine blueprint you could hand to any builder |
Where to start, what it returns, and the roadmap, before you commit to a build.
The same diagnostic that routes the $28,000 build: five MENA indexes, on the engine behind the 131-company GTM matrix. The free scorecards score your answers. The audit day scores your data, live, with the evidence.
Three questions, answered on your own data: is this for me, where do I start, and what is the roadmap, on revenue. Sales, marketing, and GTM, scored in one day.
Anyone with a revenue number and a suspicion that the pipeline is being run on effort rather than system, and anyone weighing the $28,000 engine who wants the evidence first.
Pick the focus: sales, marketing, or GTM, and name the goal. A custom agenda lands before the session, the scorecard runs before the day, then four hours live on that agenda. The comprehensive report follows within 2 business days.
Not included: implementation, tool configuration, content, a costed blueprint (that is D1), or a second session.
Credits: 100% against any engagement started within 60 days. In practice that means F1 at $28,000, F2 at $16,000, or T3 at $6,500.
The same three questions, answered on intelligence: is this for me, where do I start, and what is the roadmap. Where AI pays most across your dev and revenue, mapped in one day.
A company that suspects it is not using AI properly, in dev, in revenue, or anywhere, and wants to know what is actually worth systematising before spending on a build.
Pick the focus: dev, revenue, or both, and name the goal. A custom agenda lands before the session, the scorecard runs before the day, then four hours live on that agenda. The report follows within 2 business days.
Not included: building any of it, tool procurement, custom development, or a full workflow map (that is D2 or S1).
Credits: 100% against any engagement started within 60 days, typically S1 at $7,500 per process or S2 at $22,000.
One structure, two focuses. No discovery theatre: the agenda is yours, the scoring runs before anyone talks, and the day ends in a written plan.
The audits answer is-this-for-me and where-to-start. The two diagnostics go deeper: exactly what to build, costed and sequenced.
Businesses paying the SaaS tax who suspect they are overpaying but cannot prove it, and founders holding a product idea who need to know whether it is buildable before committing. Who signs: whoever signs the renewals.
Days 1 to 3, inventory: subscriptions, invoices, seat usage, admin console reads, interviews with the heaviest users. Days 4 to 7, assessment: rent-versus-own scoring, the pick, the replacement spec, the arithmetic. Readout: decision session with the signer, plus the written spec, ready to become a build.
Not included: the build, data migration, or the licence negotiation with the incumbent vendor.
Credits: 100% against S2 at $22,000 within 60 days.
Buyers who are not ready for a build, and buyers who are but want evidence first. The trigger is usually a missed target, a new market, a sales hire that did not work, or a board asking why pipeline does not match the plan.
Days 1 to 2, intake: data access, CRM read, the last 20 closed and lost deals, current sequences and assets. Days 3 to 7, diagnose: motion routing, the 5 indexes, the Silent Killer audit, the leak map, the Trust Map. Days 8 to 10, readout: a two-hour session with the leadership team, plus the written decision document and the sequenced build plan.
Not included: building anything, content production, tool procurement.
Credits: 100% against F1, F2, or T3 within 60 days.
The composite score is Fit at 40%, Readiness at 30%, and MENA context at 30%, on the engine behind the 131-company GTM matrix. Every one of the 13 motions comes back tagged PRIMARY, SECONDARY, CONDITIONAL, or SKIP, so the output is a decision rather than a ranking.
The four Silent Killers checked against your live pitch are the four questions a buyer asks silently: is this confusing, have you done this before, will this work here, and what is the level of effort.
The default reflexes are more reps, more ads, or a new CRM, and all three are expensive ways to discover that the problem was positioning.
Meanwhile deals die quietly. Customer indecision causes up to 60% of lost sales, across 2.5 million analysed conversations (The JOLT Effect). Buyers fear messing up more than they fear missing out, and pushing harder on urgency makes no-decision losses more likely.
| Your situation | Buy | Price |
|---|---|---|
| Revenue is flat and you cannot name the cause | A1 | $1,500 |
| You have a board-level or owner-level AI mandate and no starting point | A2 | $1,500 |
| A renewal is coming and you suspect you are overpaying | D2 | $2,500 |
| You have decided to build and you need the blueprint costed and sequenced before you commit $28,000 | D1 | $3,500 |
| You want a number today, for free, before paying anything | The free scorecards | $0 |
Start free if you would rather. Three scorecards run free, in the browser, with no signup gate. The GTM Fitness Scorecard is 13 questions across positioning, channels, signal detection, and conversion, scored out of 100, in about 10 minutes. The Digital Revenue Scorecard is 15 questions across CRM maturity, outbound, inbound, ops automation, and data quality. The AI-Native Readiness Diagnostic is 20 executive questions across board mandate, team maturity, tech stack, data governance, Vision 2030 alignment, and budget readiness. All three run in English or Arabic.
The most expensive mistake in AI adoption is automating the wrong bottleneck. A founder who installs an outbound engine while the real leak is a CRM nobody updates has spent a quarter and a budget making the wrong thing faster. And sometimes the honest output is "not yet". A red score routes you to the foundations you need first rather than to a sales call. The paid audits carry the same rule: if the finding is that you should not buy a build from us this year, the audit says so and you keep the finding.
Why these are priced rather than free. A free discovery call is not a diagnosis. It is a sales meeting with a diagnosis-shaped agenda, and both sides know it. Paying $1,500 changes what happens in the room: you bring real data because you paid for the analysis, and the output has to survive being read by your CFO. The credit-back rule then makes the fee a decision cost rather than a sunk cost.
The Gulf-specific part of the finding. Two of the five readiness indexes exist because of this market. The Digital Silence Index measures Arabic content, local SEO, regional social proof, and regional media presence, which is the single most common gap in a company selling into the Gulf from outside it. The MENA Readiness Score composites localisation, partnerships, compliance, pricing, and cultural alignment. A US-built GTM audit will not check either, which is why an imported audit template can return a clean score for a company that is invisible to every buyer in Riyadh.
| What you would do instead | Cost | What you get |
|---|---|---|
| Outbound agency setup fee, before any monthly retainer | $1,500 to $5,000 one time (Prospeo, 2026) | Their sequences, on their accounts |
| A month of a mid-market outbound retainer | $4,000 to $10,000 (Prospeo, 2026) | One month of activity, then a renewal decision |
| Revenue Audit | $1,500, credited in full within 60 days | The scored diagnosis, the ranked leaks, and a 72-hour plan you own |
| A1 | A2 | D2 | D1 | |
|---|---|---|---|---|
| Session time | Four hours, on a custom agenda | Four hours across the functions in scope | Interviews with heaviest users, plus a decision session | 2-hour leadership readout |
| Access | CRM read, current sequences | The tools and functions in scope | Billing and admin console reads, invoices | CRM read, last 20 closed and lost deals, current sequences and assets |
| Who has to be in the room | The person who owns revenue | The person who owns the AI mandate | Whoever signs the renewals | The CEO, CRO, or founder |
| Turnaround | 2 business days | 2 business days | 1 week | 2 weeks |
The credit-back term, stated once. A1, A2, D1, and D2 credit 100% against any engagement started within 60 days. The credit is applied to the engagement invoice, and nothing paid for in the diagnostic is re-run and re-billed inside the build.
One day, delivered within two business days, credited in full against any engagement started within 60 days.
Score your engine free, no signup gate, at the free scorecards.
The audits tell you what is wrong and what to do first. The diagnostics tell you exactly what to build, costed and sequenced. A1 is a scored snapshot in one day. D1 is a two-week architecture sprint that ends in a blueprint you could hand to any builder.
Yes, 100% of it, against any engagement started within 60 days of the audit. If you buy a build inside that window, the audit was free.
Yes, and A1 plus A2 at $3,000 total is the common pair for a company that wants both the revenue picture and the AI picture. Both credit. Buying A1 and then D1 is uncommon, because D1 already contains everything in A1.
No. The audits carry no revenue floor, which is deliberate: they are the honest entry for a company that is below the $500,000 floor on the flagship. The audit will say so if that is the finding.
A1 and A2 are one working session plus delivery within two business days. D2 is one week. D1 is two weeks.
Then it says that, and you keep the finding and the 72-hour plan. The free scorecards already route red scores away from an install, and the paid work carries the same rule.
Mamoun runs the working session and the readout. The scoring runs on the same diagnostic system used inside the $28,000 engagement, which is why the output is a routed decision rather than an opinion.
Three scorecards run free in the browser with no signup gate: the GTM Fitness Scorecard, the Digital Revenue Scorecard, and the AI-Native Readiness Diagnostic. All three run in English or Arabic.