90-Day MENA Market Validation
70% of US/EU tech companies entering MENA fail within 18 months. Not because the market is bad — because the playbook is wrong. We built the right one.
For B2B tech companies with $10M+ ARR
Gulf digital economy by 2030
MENA expansion failure rate
Days for validation sprint
Total investment for definitive answer
Trust can be engineered through signal systems, Arabic-first positioning, and localized credibility markers. We do this in 30 days for companies with zero MENA presence.
Partners optimize for margin and control customer relationships; they add cost and dependency. Direct validation gives you data you own.
With signal intelligence and trust engineering you can validate fit, build pipeline, and make a data-backed Go/No-Go decision in 90 days.
Larger than the EU, growing faster in tech adoption.
Saudi Vision 2030 drives massive public and private spend.
A mobile-first, digitally native generation entering buying roles.
B2B SaaS spending rising faster than US/EU benchmarks.
MENA is a trust-based market, not a relationship market. There's a critical difference. Relationships take years. Trust can be engineered in weeks, with the right signals, the right language, on the right channel.
Reference buyer context funding, tech stack, hires to prove you understand their business.
Arabic-first communication signals respect and commitment; translated English signals cost-cutting.
WhatsApp for the Gulf, formal email for government, LinkedIn for tech leadership — choose the right channel.
Localized case studies, regional testimonials, Gulf-specific social proof — global proof rarely transfers.
TAM mapping for MENA
Competitor landscape analysis
ICP validation with 20+ signals
Regulatory & compliance overview
Channel & pricing recommendations
Output: Market Intelligence Report with validated ICP profiles and segment recommendations.
Output: Active campaigns generating pipeline data and market feedback.
Pipeline performance analysis
Go/No-Go recommendation
Full GTM playbook (if Go)
Warm prospect handoff
12-month scaling roadmap
Output: Go/No-Go Report + Complete MENA GTM Playbook + Active Pipeline Handoff.
| Feature | SalesMfast Expansion | Management Consultants | Channel Partners |
|---|---|---|---|
| Timeline | ✓ 90 days | 6–12 months | 12–24 months |
| Deliverable | ✓ Go/No-Go + live pipeline | PowerPoint deck | Their pipeline, their terms |
| Data | ✓ Real market response | Desk research + interviews | Sales metrics you don't own |
| Risk | ✓ Phased | All upfront | Ongoing dependency |
| Ownership | ✓ You own everything | You own a PDF | They own relationships |
Market intelligence, TAM mapping, ICP validation, competitor analysis.
Deliverable: Market Intelligence Report
Campaign build, signal-based targeting, multi-channel deployment.
Deliverable: Live Campaigns + Pipeline Data
Performance analysis, Go/No-Go recommendation, handoff.
Deliverable: Go/No-Go Report + GTM Playbook
Three months allows real campaigns, meaningful data collection, and a confident Go/No-Go decision. Shorter timelines guess; longer timelines cost more.
A 'No' is a valuable outcome it saves you a multi-year, multi-hundred-thousand-dollar mistake. The Go/No-Go report gives a clear, defensible decision.
Primary focus on the GCC (Saudi, UAE, Qatar, Kuwait, Bahrain, Oman) plus select Levant markets (Jordan, Egypt); scope tailored in Phase 1.
No the sprint validates the market before committing to local infrastructure. We act as your MENA GTM team during the sprint.
If Go: handoff of GTM playbook, warm pipeline, and optional ongoing support. If No-Go: clear report explaining why to preserve future capital.
They produce decks from desk research. We produce live market data from campaigns real meetings, response rates, and pipeline metrics.